Pop-up venue
Seongsu · Seoul
Opening 10 · 2026
Seongsu · Seoul
Opening 10 · 2026
Pop-up store venue for rent in Seongsu · 1 min from Seoul Forest station
NALLI is a pop-up store venue for rent in Seongsu, Seoul, opening October 2026. It has a ~20 py (67㎡) ground floor, a ~23 py (75㎡) basement and a private ~6.5 py (22㎡) courtyard, renting at ₩0.9–1.2M per day for the ground floor alone and ₩1.4–1.8M per day for both floors. One lot off Wangsimni-ro, visible from the main road, a minute from Seoul Forest station. Rent the room alone, or add anything from banner production to ad ops.
A blank canvas of white paint and matte epoxy. Your brand colors go on clean.
* Design renders (oftn studio) · replaced with photography at completion · hover for color
| Item | NALLI | What to check when comparing |
|---|---|---|
| Building | Built 2026, white box, new HVAC and power | Year built, and the state of HVAC and electrical service |
| Access | 1 min from Seoul Forest stn, first block off Wangsimni-ro | Real walking time from the station, and the approach from the main road |
| Exposure | Seen from the main road · openings front and rear | How many sides open, and whether it is visible from the main road |
| Outdoor | Private ~6.5 py courtyard, opens into the store | Whether any outdoor area is private or shared |
| Layout | Two floors: retail up, experience down | Floor count, and whether flows can be separated |
| Operations | Production, content and ads teams on call (optional) | How much of build-out, staffing and marketing you can hand over |
We propose the configuration and budget with you. The six best fits.
Showfront display + courtyard photo wall; trial zone and photo line on one floor.
Retail on 1F, lookbook and archive below: two floors, one brand journey.
Open the yard for tasting and the waiting line. Water supply confirmed in consult.
Whole venue: reception up, presentation below, catering in the yard.
B1's open plan and track lighting: a white box that is already a gallery.
White-box backdrop, short weekday bookings, night shoots on request.
One lot in from the Wangsimni-ro corner (the Paris Baguette). Seen from the main road and the crosswalk, on the walking line between Seoul Forest and Ttukseom stations.
* Parking: nearby public lot · no kitchen (F&B by arrangement) · no lift (B1 by stairs)
| Item | Detail |
|---|---|
| Area | 1F ~20 py (67㎡) + B1 ~23 py (75㎡) ≈ 43 py (142㎡) · shared restroom not incl. · from plans, final survey pending |
| Courtyard | Private rear yard ~6.1 × 3.7m, ~6.5 py (22㎡, from plans) · 4-panel full-open sliding wall · same-tone matte epoxy floor as interior |
| Finishes | White-painted ceiling, columns, walls · matte epoxy floors · exposed-concrete front, red brick above |
| Facilities | HVAC · gigabit Wi-Fi · speakers · track lighting · 1F shared restroom · POS counter |
| Power | Dedicated electrical service and plumbing. Exact capacity and F&B suitability confirmed at the consult. |
| Build-out | Interior walls and fixtures allowed, restore-on-exit · window wraps and exterior banners by arrangement, in agreed positions |
| Filming | Commercial shoots welcome · night shoots on request |
* Detailed floor plans provided on inquiry.
We quote per project. Below are base rates; your final number is fixed in the consult.
| Item | Base | Notes |
|---|---|---|
| 1F only (~20 py) | ₩0.9M to 1.2M / day | Street showfront · same weekday and weekend |
| 1F + B1 (~43 py) | ₩1.4M to 1.8M / day | B1 added at a basement-discount rate · B1 alone by negotiation |
| Courtyard add-on | +₩200K to 300K / day | For tastings, photo walls, events · full-open sliding wall |
| Weekly (7 days) | Pay 6 days | 2+ weeks negotiated |
| Peak season | +30% | Apr to May · Sep to Nov |
| Opening promo | -20% | First 2 months · case-study rights |
| Included | Lighting, HVAC, Wi-Fi, speakers, basic security | |
| Extra | Build-out, staffing, filming, banner production, marketing (below) | |
* During the opening promo, the peak surcharge does not apply. Same rules as the calendar estimate below.
Click a start and end date and the estimate updates by configuration. Fully booked through October 15; dates open from October 16.
Renting the room alone is fine. If you need more, add production and operations; ask in your inquiry and we include it in the quote.
Banners, print, fixtures, partition build-out and window wraps, produced for you.
Space and product photography, event video, social content and reels.
Naver and Meta geo-targeted ads, creator outreach, staffing, results report.
Dates and purpose via the form
Site visit, floor plans shared
Final quote by configuration
50% deposit locks the dates
Walls, fixtures, banners in
Operate, restore, settle
* Dates are held on deposit; unconfirmed holds release after 14 days.
One day minimum; most pop-ups run 3 days to 2 weeks. Longer runs are negotiated.
| Configuration | Base (per day) |
|---|---|
| 1F only (~20 py) | ₩900,000 ~ 1,200,000 |
| 1F + B1 (~43 py) | ₩1,400,000 ~ 1,800,000 |
| Courtyard add-on | +₩200,000 ~ 300,000 |
| Weekly (7 days) | pay 6 days |
| Peak (Apr-May, Sep-Nov) | +30% |
| Opening promo (first 2 months) | -20% · peak surcharge waived |
Interior walls, fixtures and signage are allowed, restore-on-exit. Window wraps and exterior banners are arranged within agreed positions, and we can produce them for you.
A private ~6.1 × 3.7m, ~6.5 py (22㎡) outdoor space. Fully open to the store as one space, or use it separately for tastings, photo walls or the waiting line. Noise guidelines shared in the consult.
Yes: staffing, banner production, photography, social content and geo-targeted ads, as much or as little as you need.
Yes. Everything from inquiry to operations can run in English.
Yes: exhibitions, brand events and commercial shoots as well as pop-up stores. Send dates and purpose through the form.
Leave your dates and what you're planning. Tours are booked through the same form.
We'll be in touch.